Facebook Marketing 101

Facebook Marketing 101

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Most people underestimate the power of a Facebook profile and the massive amount of free/organic marketing opportunities that are available on the platform. By the end of this guide, you'll be able to successfully market yourself on Facebook, whether you're growing your brand, selling a product, or interested in gaining new customers. 


Sections in this guide


  • Introduction

  • Profile optimization

  • Content themes
  • Content output options
  • Finding your ideal audience
  • Joining communities
  • Creating engaging content
  • Generating sales, leads, or customers
  • Growing your network
  • Messaging
  • Developing your personal brand


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About the Author


Quintin Ford, the co-founder of knw media, has been working in online marketing since 2009. Over his career, he has developed marketing strategies for multimillion-dollar companies, startups, and individual entrepreneurs. He has hosted over 50 in-person events across the country and spoken on stage at one of the most prestigious business conferences in the world.